The Brand: Vitalis, a Portuguese bottled water brand.

The Campaign: Portuguese Paralympic Sponsorship.

Brand Challenge: To sponsor the Portuguese Paralympic athletes, creating good awareness for Vitalis, and generating buzz for the upcoming 2016 Paralympic Games held in Rio de Janeiro, Brazil.

Strategic Approach: Paralympics are exceptional athletes. Even with their disabilities, they can reach amazing records and impress everyone with their skills and motivation. The strategic focus didn't intend to stress their weaknesses, it intended to highlight the fantastic mindset of these athletes.

My body doesn't define who I am. My ambition does.

Creative Concept: What are you thirsty for?

Credits

CEO: Pedro Graça
Creative Lead: Paulo Pinto
Creative Manager: Carlos Luz
Account Manager: Tita Martins
Design Lead: Alexandre Mendes
Strategic Planner: Telmo Esteves