Education & Career Path

Portuguese Football Association
Marketing Manager | Brands & Campaigns
(Dec. 19 - Present)

Not exactly Portugal’s number 7 but the central point of the Portuguese FA Marketing team working on every football categories, from the National Team to esports. 

Marketing Strategist at the Portuguese Football Association, the entity responsible for organising most national football leagues and cups, prepare the national teams for international competitions, and promote the benefits of football. A 360º position directly linked to the CMO decision making, focusing on the development of brand and advertising campaigns related to different areas and categories of football in Portugal, supporting Partnerships Managers and leveraging existing and new business opportunities.

Accenture Song
Business Designer (Dec. 17 - Dec. 19)

A digital consultant on the new cool side of consultancy firms, developing and achieving new ideas that could target pain points on companies’ services and products.

Service and Business Designer in the digital area of Accenture, applying Design Thinking methods to digitally transform brands. Ideating creative solutions for real business issues and develop tailored made improvements to their businesses and services. Take part in most clients’ projects together with the Design Lead, delivering new business proposals and acting as an evangelist for Creativity among other departments within Accenture.

Havas
Strategic Planner (Apr. 16 - Dec. 17)

The brand planner aka the responsible to make sure the Creative Director ideas make any sense to clients’ brands. An all-around position within the agency clients and pitches.

Strategic Planner in the biggest advertising agency in Portugal, with the assistance and guidance of the Strategic Planning Director and the CEO. Active role in all of the agency’s areas - advertising, design, brand activation and digital - being the central point where they all connect. As the only planner in the agency for several months, I was able to work with the most important clients in the agency as well as new business pitches - from the first brief to the final deck.