The Brand: Portugal National Team

The Campaign: Cristiano Ronaldo 20th Anniversary

Brand Challenge: It's not every day that a player celebrates 20 years playing for his National Team. When that player is Cristiano Ronaldo, Portugal's main star, the best player ever, and the most famous personality in the world (at least, counting the number of followers on his social networks), the moment becomes even greater. Cristiano Ronaldo made his debut on August 20, 2003 with the National Team's jersey in a friendly match against Kazakhstan. 20 years later, it has become an icon of football and sport, and the main flag of Portugal around the world. How to celebrate this moment and develop a content capable of being seen by many millions of people, allowing the social media accounts of Portugal to grow?

Strategic Approach: The goal was clear. Telling Cristiano Ronaldo what we always wanted to tell him. We, not FPF, but football fans who know everything he went through to reach the level he reached today. Communicate through a simple content his story for the Portuguese National Team, since he made his debut until today - the captain and main figure of the country (and the World).

Creative Concept: The InCRedible 7
A simple concept that reveals what it really is for everyone - Incredible. This concept would be applied not only in this commemorative content but in all the pieces that highlighted Cristiano's career in the Portugal National Team.

Credits

CMO: Nuno Moura

Brand Manager: Telmo Esteves

Brand Manager: Rui Mascarenhas
Agency: AKT