The Brand: The Fork, an App dedicated to Restaurants Booking (a TripAdvisor company).

The Campaign: Discounts until 50%.

Brand Challenge: To present the The Fork app to the Portuguese consumers through 3 main elements: Quality Restaurants, Discounts (from 30% to 50%), and its Mobile Interface.

Strategic Approach: The Fork needed to communicate its service in a clear and appealing way to possible clients. As people are still used to book restaurants through a phone call and discounts are an unknown and unusual aspect, the strategic approach had to be straight forward, making sure each customer would understand the key benefit of the app.

The discount is part of the dish you choose.

Creative Concept: It makes the whole dish look even better.

Credits

CEO: Pedro Graça
Creative Lead: Paulo Pinto
Account Manager: Sérgio Resende
Design Lead: Alexandre Mendes
Strategic Planner: Telmo Esteves