The Brand: Super Bock, a Portuguese beer brand.

The Campaign: Super Bock Super Rock music festival.

Brand Challenge: To develop a communication strategy to one of the biggest music festivals in Portugal, Super Bock Super Rock, held in Lisbon. 

Strategic Approach: There are plenty of festivals in Portugal, most of them located nearby Lisbon. Even though bands, singers and djs are the key elements of a festival, the communication strategy must be able to differentiate it, making it relevant to possible festival goers who have to decide which concerts they'll see in summer. The strategic approach stressed the importance of the location of Super Bock Super Rock in the modern district of Lisbon, known by everyone for its urban look.

It's only a city festival if it blends with the city.

Creative Concept: The Urban Festival.

Credits

CEO: Pedro Graça
Creative Lead: Paulo Pinto
Creative Director: Carlos Luz
Account Manager: Tita Martins
Design Lead: Alexandre Mendes
Strategic Planner: Telmo Esteves