The Brand: Seguro Directo, a Portuguese insurance brand.

The Campaign: All year communication campaign.

Brand Challenge: Develop an all year communication line which could present the main characteristics of the brands products and services.

Strategic Approach: Insurance is a complex category. It's known for the small letters in the contract and people have a hard time trusting brands, their services and their products. Seguro Directo is a direct insurance company that have Simplicity in the center of its positioning, therefore the Communication should have this factor in the center of the brand's commercials. The approach turned this information as an easy and chilled approach.

When it happens, it happens. There's no need to overcomplicate it.

Creative Concept: Go Straight to the Point.

Credits

CEO: Pedro Graça
Vice President: Eugénio Chorão
Creative Lead: Paulo Pinto
Account Manager: Sérgio Resende
Design Lead: Alexandre Mendes
Design Director: Ana Trigo
Strategic Planner: Telmo Esteves