The Brand: SuperQuinas

The Project: Portugal Mascots

Brand Challenge & Approach: In order to bring SuperQuinas characters João and Bia to the real world, there was a natural need to create mascots for the Portuguese National Team.

Growing these characters from 2D to 3D was a real challenge to get pets that were not as visually appealing as they were functional - so that animators could run, dance and play football without major complications.

After several months of development it was possible to create the National Team Mascots and from Euro2020 João and Bia will follow all the steps of the Portuguese National Teams (restricted to the safety distances of covid-19), creating content for the different pages from Instagram (Portugal and SuperQuinas).

Credits

CMO: Nuno Moura
Marketing Strategist: Telmo Esteves
Project Manager: Ricardo Galrito
Project Manager: Rui Mascarenhas
Design: Nuno Martins, Tiago Queirós, Ivo Gonçalves
Production: Rainbow