The Brand: Portugal Store - The Official National Team Shop

The Campaign: Portugal Vintage Shirts Replicas

Brand Challenge: The Portugal Store, Portugal Football Association's official online store is by nature the PLACE for the Portuguese to buy Portugal related fan items. However, there is a growing need to offer exclusive products to fans in Portugal that can be sold in another physical or online retailer.

Strategic Approach: The memory of the history of Portuguese football is not only centered on the biggest games or the best players. Remembering the past is also understanding that the jerseys that former Portuguese legends wore are today symbols of the country and of the National Team. Unique items that every Portuguese would like to have in their collection.

Kits once used by legends. Kits that are legends themselves.

Creative Concept: Portugal Legends

A simple digital campaign that associated the different replicas of the kits with the historical periods of national football, so that there was a direct association between the product and the National Team.

Credits

CMO: Nuno Moura
Marketing Strategist: Telmo Esteves
Merchandising Manager: Ruben Ferreira
Merchandising Analyst: Manuel Mello
Design: Nuno Martins, Tiago Queirós, Ivo Gonçalves