The Brand: Portuguese FA - Portugal Store

The Campaign: Portugal National Kits 2024 | Content with Players

Brand Challenge: Develop content with the main Portuguese football stars wearing Portugal's new kits. These photographs and videos would be used to promote the National Team's games, the fan club, and the sale of the kits used.

Strategic Approach: Not being a campaign itself but rather the development of content, the strategic approach had the importance of creating different scenarios and managing the entire logistics of capturing content with the athletes - a much more complex challenge than someone might think, taking into account limited time to photograph and film 32 athletes.

Content Approach: The design team creatively created a graphic identity for the National Team based on the patterns of the kits (home, away and pre-game jersey) to highlight the colors and design of this new collection. The contents themselves are in line with the usual poses of athletes, which range from celebrations to fashion poses.

Credits

CMO: Nuno Moura

Brand Manager: Telmo Esteves

Brand Manager: Rui Mascarenhas

Design: Ivo Gonçalves, Tiago Queirós & João Ferreira

Photography: Diogo Pinto + Kat V
Videographer: Pluma