The Brand: NOS, the number 1 telecom brand in Portugal.

The Campaign: Online Streaming Service NPlay.

Brand Challenge: To communicate the online/tv streaming alternative to Netflix, highlighting the most important series broadcasted on the service.

Strategic Approach: When people think about an online streaming service, Netflix is the most notorious brand. It's trendy, global, and has been in the market for a long time already. Going head to head with Netflix is not an easy task, so the main factor to have in mind is the actual reason why people spend money in these types of services, the famous series. As we had upcoming exclusive series such as Westworld and Vikings, we needed to make them our star content.

With so many cool series to choose from, you will need an alarm to keep you posted about all episodes.

Creative Concept: Don't miss the train.

Credits

CEO: Pedro Graça
Creative Lead: Paulo Pinto
Creative Director: Zé Vieira
Account Director: Patricia Caetano
Account Manager: Rui Mascarenhas
Design Lead: Alexandre Mendes
Head of Strategy: Fábio Silveira
Strategic Planner: Telmo Esteves