The Brand: NOS, the number 1 telecom brand in Portugal.

The Campaign: NOS Indie, a triple play service (mobile, tv, and internet).

Brand Challenge: To communicate the triple play service to the specific target of young adults, people from 20-35 who are moving in to a new house for the first time.

Strategic Approach: It was necessary to have an insightful approach to young adults, making sure the brand could be relevant in this time of their lives. Therefore, the Strategic Planning focused on the moment of the difficult shift: Young adults measure the pros and cons of moving out from the comfort of their parents, and moving into the freedom of entertainment. 

NOS makes it easier to choose moving in to your first house.

Creative Concept: NOS Indie, it's your independence.