The Brand: NOS, the number 1 telecom brand in Portugal.

The Campaign: 7gb of mobile data.

Brand Challenge: To communicate the new mobile data plan in which consumers would have a stunning amount of 7gb to use in whatever they want.

Strategic Approach: There're a lot different ways to enhance the greatness of mobile data through a communication campaign. The Strategic Planning decided to look at the 7 gigabytes in a different way. It didn't matter how much 7 gigabytes of internet are. It mattered what people could do with it in their everyday lives. They had plenty of internet now to enjoy the trendiest topics.

With so much internet you won’t have to miss any of the Internet phenomena.

Creative Concept: 7gb forever = entertainment forever (creation of the phenomena #beardgrowingdance).

Credits

CEO: Pedro Graça
Creative Lead: Paulo Pinto
Creative Director: Zé Vieira
Account Director: Patricia Caetano
Account Manager: Rui Mascarenhas
Design Lead: Alexandre Mendes
Head of Strategy: Fábio Silveira
Strategic Planner: Telmo Esteves