The Brand: MultiOpticas, the number 1 optical retailer in Portugal.

The Campaign: All-year communication plan.

Brand Challenge: To connect the market leader of the optical market with the Portuguese consumers, through an emotional link that could highlight the history of the brand in Portugal throughout many family generations.

Strategic Approach: The brand has a long history with the Portuguese population, being in the market for decades as the number 1 optical brand in the country. The strategic approach highlighted the close and strong bond the brand has with its costumers which have been faithful for generations, from grandparents to grandsons.

When we want the best, we always count on our family members.

Creative Concept: The MultiOpticas Family.

Credits

Vice President: Eugénio Chorão
Creative Lead: Paulo Pinto
Account Manager: Nuno Caetano
Design Lead: Alexandre Mendes
Strategic Planner: Telmo Esteves