The Brand: NOS, the number 1 telecom brand in Portugal.

The Campaign: Portuguese Football League Sponsorship.

Brand Challenge: To create an integrated communication campaign that could reach the supporters of all football teams in the Portuguese Football League.

Strategic Approach: Portugal is the country of football. We are European champions and have the best player in the world (which by the way, is the spokesperson for the biggest competitor of NOS, MEO, from the Altice group). Taking into account the fact that football brings good feelings as much as it brings hate, the Strategy Planning decided to use an inclusive approach in order to highlight the emotions football fans have in common, rather than the rivalry they have with each other.

No matter how different our jersey is, we have in common our passion for football.

Creative Concept: Football connects us.

Credits

CEO: Pedro Graça
Creative Lead: Paulo Pinto
Creative Director: Zé Vieira
Account Director: Patricia Caetano
Account Manager: Rui Mascarenhas
Design Lead: Alexandre Mendes
Strategic Planner: Telmo Esteves