The Brand: Portuguese FA - Portugal Store

The Campaign: Portugal National Kits 2020

Brand Challenge: To make a brand statement with the launch of the new official kits. Football kits are not meant to be used merely during football competitions. They are a national symbol yes, but they are way more than that.

Now more than ever, sports products are seen as lifestyle icons and we wanted to promote the new Nike x Portugal products to different audiences, not just as a fan item.

Strategic Approach: Besides having the traditional photos with football players using the kits (both on pitch and on a photoshoot set) we brought an upcoming agency, Crack Kids, to give a twist to a typical product.

The goal was to show off how real people look with the new kits.
We all know they look amazing on the pitch but guess what? They look even better on the streets!

No creative concept, no narrative. Just cool people hanging out throughout Lisbon with the new collection. As simple as that.

Credits

CMO: Nuno Moura
Marketing Strategist: Telmo Esteves
Project Manager: Rui Mascarenhas
Merchandising Manager: Ruben Ferreira
Merchandising Analyst: Manuel Mello
Design: Nuno Martins, Tiago Queirós, Ivo Gonçalves
Agency: Crack Kids
Photographer: Pluma