The Brand: SuperQuinas

The Campaign: Children Tips & Suggestions

Brand Challenge: SuperQuinas is the brand of the Portuguese Football Federation aimed at children's audiences in Portugal. Both in cartoon and mascot versions, these two characters created in 2020 (Bia and João) have a friendly and fun personality with the goal of bringing children closer to the values ​​of football - teamwork, healthy living, fair play, among others.

At a difficult time for everyone, the covid-19 pandemic forced millions of children to be at home, and more than ever the relevance of this brand was needed to assume a prominent position with this audience.

Strategic Approach: Two major challenges were important in bringing the FPF closer to Portuguese children.

a) Help Portuguese children understand the main needs and challenges that exist during this new reality.

b) Find ways to entertain the kids during the lockdown months.

In order to ensure these two premises, the objective would be to Teach and Entertain Portuguese children.

Creative Contents

Teach: During the first weeks of Covid-19, 4 video contents were developed (in record time) demonstrating the importance of four essential themes - Hand Hygiene, Healthy Eating, Sport and Coughing Etiquette. The contents developed taught the children important tips and suggestions for each of these subjects, whether through songs or other children's creative solutions.

Entertain: In order to entertain Portuguese children at home during the lockdown, several games and exercises were developed that parents could download from the FPF website and print for their children to play.

Credits

CMO: Nuno Moura
Marketing Strategist: Telmo Esteves
Project Manager: Ricardo Galrito
Project Manager: Rui Mascarenhas
Design: Nuno Martins, Tiago Queirós, Ivo Gonçalves
Production: Até ao Fim do Mundo