The Brand: Portuguese FA

The Campaign: A very special College Class

Brand Challenge: The Covid-19 pandemic has sent home millions of Portuguese students to attend classes through digital platforms. Teachers and students had to adapt to a new teaching reality in which face-to-face classes were replaced by online conferences using their computers' cameras and microphones from their homes.

The Portuguese FA wanted to motivate students during this difficult times as they are faced with a new reality.

Strategic Approach: The new teaching reality was very difficult for many students, especially for freshmen who missed out great moments and university experiences by staying at home. Thus, we wanted to surprise a lucky class with the presence of a football star from the Portuguese national team in an online class, and in which for a brief moment he could surprise students and send a message of support and encouragement.

A simple idea that was only possible thanks to the incredible help of a university professor who allowed this surprise, and André Silva, one of the main stars of the Portuguese national team who, while the class was running, entered the Zoom call and amazed all the students.

Not really Spring Break but a great college experience these students will never forget.

Credits

CMO: Nuno Moura
Marketing Strategist: Telmo Esteves
Project Manager: Rui Mascarenhas
FPF Professor: André Seabra
Video: Canal 11