The Brand: Portuguese FA

The Campaign: Chinese New Year Content

Brand Challenge: The Portuguese National Team isn’t just supported by Portuguese fans. Millions of people support Portugal even though they don’t have any connection with the country. The fact that famous players such as Cristiano Ronaldo, João Félix, Bruno Fernandes play for Portugal, has created a wave of international support.
China has become an important market for the Portugal FA, with our e-commerce and social presence in the country, and the Chinese new year is a great opportunity to connect with the fans.

Strategic Approach: In the last years we’ve developed simple images with Portuguese players and Chinese characters, but this year we wanted to do something a bit more special.
Teaming up with a AI designer, we dressed up rabbits with the official Portugal kits to really get into the new year spirit. A simple yet a strong and special content to get closer to our Chinese fans.

Credits

CMO: Nuno Moura
Marketing Strategist: Telmo Esteves
Project Manager: Rui Mascarenhas
Designer: @diografic